Privacy Policy

Company Overview

MapMetrics B.V. offers services through our website and mobile app, providing mapping and GPS navigation services through which users can earn cryptocurrency and NFTs while driving. We are committed to protecting your privacy and ensuring the security of your personal information.

What Information Do We Collect?

Personal Information Provided by You

• Account Information: Email address, cryptocurrency wallet address, gender, age, and vehicle information
• User-Chosen Information: Username, favorites, destinations, search queries, and preferences

Information Collected Through Service Usage

• Location and Route Information: GPS data, routes taken, and location-based services
• Device Information: Device type, operating system, unique device identifiers
• User Interactions: How you interact with our content, features, and advertisements
• Browsing Data: Information about your visits to our website and app usage patterns

How Do We Process Your Information?

We process your personal information for the following purposes:

• Provide and maintain our mapping and navigation services
• Personalize content and advertisements to your interests
• Enable cryptocurrency earning features and reward distribution
• Measure and analyze performance of our services
• Maintain, improve, and develop new features
• Communicate with users about updates, support, and promotional offers
• Comply with legal obligations and regulatory requirements

Legal Bases for Processing

We process your personal information based on the following legal grounds:

• Compliance with applicable laws and regulations
• Performance of our contract to provide services to you
• Fulfillment of our contractual obligations
• Protection of our rights and legitimate interests
• Pursuit of legitimate business interests
• Protection of vital interests of individuals

How We Share Your Information

We may share your information in the following circumstances:

• To facilitate service operations and provide requested features
• To comply with legal requirements, court orders, or government requests
• For dispute resolution and legal proceedings
• To protect rights, safety, and security of users and our platform
• In connection with potential business transactions or corporate restructuring
• For advertising and analytics purposes with trusted partners

Note: We never sell your personal information to third parties for monetary gain.

Blockchain and Cryptocurrency Information

Due to the decentralized nature of blockchain technology and our cryptocurrency reward system, certain aspects of data handling are different from traditional services:

• Public Blockchain Data: Your wallet address and transaction history are publicly visible and permanently recorded on the blockchain
• Immutable Records: Cryptocurrency earnings, token transfers, and blockchain transactions cannot be deleted or modified once recorded
• Decentralized Storage: Blockchain data exists across a distributed network and is not under our exclusive control
• Tax Responsibility: You are responsible for reporting earned tokens and cryptocurrency transactions to relevant tax authorities
• Wallet Security: You are solely responsible for the security of your cryptocurrency wallet and private keys

Location Data Processing

As a location-based mapping service, we collect and process various types of location data to provide our core functionality:

Types of Location Data Collected

• Precise GPS Coordinates: Real-time location data for accurate mapping and navigation
• Route History: Complete driving routes, paths taken, and travel patterns
• Speed and Movement Data: Velocity, direction changes, stops, and driving behavior
• Background Location: Location data collected when the app runs in the background for continuous earning
• Location Context: Points of interest, road conditions, and geographic features

Location Data Retention Periods

• Detailed Route Data: Retained for 24 months to improve service quality and accuracy
• Aggregated Location Patterns: Retained indefinitely in anonymized form for mapping improvements
• Real-time Location: Processed immediately and not stored beyond operational needs
• Historical Analytics: Anonymous, aggregated location trends used for long-term service development

Location Data Usage

We use location data to:

• Calculate accurate cryptocurrency rewards based on distance and data quality
• Improve mapping accuracy and update road information
• Provide personalized navigation and route suggestions
• Detect and prevent fraudulent earning activities
• Generate anonymous traffic and mobility insights

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this privacy policy. When information is no longer needed, we will delete or anonymize it in accordance with our data retention policies and applicable legal requirements.

Data Security

We implement comprehensive physical, technological, and administrative security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your data, please note that no method of transmission over the internet or electronic storage is 100% secure.

International Data Transfers

As a global service, your personal information may be transferred to and processed in countries outside your country of residence. This includes:

• Primary Processing: Netherlands (our headquarters and primary data processing location)
• European Union: Various EU member states for service operations and support
• Adequate Countries: Countries with adequate data protection levels as determined by the EU Commission
For transfers outside the European Economic Area, we implement appropriate safeguards including:

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• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions from relevant data protection authorities
• Binding Corporate Rules where applicable
• Additional security measures and data protection agreements

Automated Decision Making and Algorithms

We use automated systems and algorithms to enhance your experience and ensure fair platform operation:

Automated Processing Includes:

• Reward Calculation: Algorithms determine token rewards based on data quality, distance traveled, and contribution value
• User Ranking: Community scoring systems that rank users based on participation and data quality
• Route Optimization: AI-powered suggestions for efficient routes and mapping opportunities
• Fraud Detection: Automated systems to identify suspicious activities, fake GPS data, or system abuse
• Content Personalization: Customized app experience based on your usage patterns and preferences
• Quality Assessment: Automated evaluation of mapping data accuracy and completeness

Your Rights Regarding Automated Decisions

You have the right to:

• Request human review of automated decisions that significantly affect you
• Receive an explanation of the logic involved in automated processing
• Challenge and request reconsideration of automated decisions
• Express your point of view regarding automated processing outcomes

Mobile App Permissions

Our mobile application requires certain device permissions to function properly. Here's what we request and why:

Managing Permissions: You can manage these permissions in your device settings at any time. However, disabling required permissions may limit app functionality and your ability to earn rewards.

Data Breach Notification

While we implement robust security measures, in the unlikely event of a data breach that poses high risk to your rights and freedoms, we are committed to transparent communication:

Our Breach Response Process

• Immediate Action: Contain the breach and assess the scope of affected data within 24 hours
• Authority Notification: Report to relevant data protection authorities within 72 hours as required by law
• User Notification: Notify affected users within 72 hours via email, app notification, or website announcement
• Transparent Communication: Provide clear, jargon-free explanation of what happened and what data was involved
• Action Steps: Offer specific guidance on steps you can take to protect yourself
• Support Access: Provide dedicated support channels for breach-related questions and assistance
• Follow-up: Send regular updates on investigation progress and remediation efforts

Your Privacy Rights

Under applicable data protection laws, you have the following rights:

• Right to Access: Request information about the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data under certain circumstances
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Object: Object to certain types of data processing
• Right to Data Portability: Request a copy of your data in a structured format
• Right to Withdraw Consent: Withdraw consent where processing is based on consent
• Right to Lodge Complaints: File complaints with data protection authorities

How to Exercise Your Privacy Rights

We've made it easy for you to exercise your privacy rights. Follow these steps:

Important Notes

• No Charge: Exercising your privacy rights is free of charge in most cases
• Blockchain Limitations: Some data on the blockchain cannot be deleted due to its decentralized nature
• Service Impact: Certain requests may affect your ability to use some features of our service
• Legal Compliance: Some data may be retained to comply with legal obligations even after deletion requests

Data Protection Authorities

If you're not satisfied with how we handle your privacy rights, you can contact:

• Netherlands: Autoriteit Persoonsgegevens (Dutch DPA)
• European Union: Your local data protection authority
• Other Jurisdictions: Your relevant privacy regulator

Protection of Minors

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently received personal information from a child under 18, we will delete such information from our records immediately.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know about personal information collected, the right to delete personal information, and the right to opt-out of the sale of personal information.

Updates to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes your acceptance of the updated policy.